What are the must-know software skills for a career in data analytics after an MBA?
SQL, Excel & Tableau-like tools are good enough to start. Then add something like R eventually. And then there are tools that are specific to the industry – example: Google Analytics for the tech industry.
Other than that, you should know what do with these tools. You need to know following concepts and continuously build upon that as the industry use-cases and needs evolve:
Spreadsheet modeling
Forecasting
Customer Segmentation
Root cause Analysis
Data Visualization and Dash-boarding
Customer Lifetime value
A/B testing
Web Analytics
